SEO is such a weird concept to some, we take the mystery out…great article..
79% of marketing aren’t budgeting for SEO?
This doesn’t mean marketers aren’t thinking about SEO – which is good. If anything, SEO is more important than ever because it’s how everyone looks for products these days.
Just this week, the Pew Research Center published a report showing that a full 85 percent of Americans are online.
Instead, it sounds like a lot of marketers are throwing money at PPC and other ad campaigns that provide instant gratification and results that are easier to measure. I’m not saying PPC isn’t important or effective – it is. But it only provides results as long as you pay for them, and most people try to avoid clicking on ads anyways.
It’s also possible that people aren’t including SEO in their budgets because they think of it as a free strategy. This is true in the sense that you’re not paying for the results, but you do need to invest in the work that fuels them in the first place. Here’s what you should be budgeting for:
Content to carry out SEO recommendations:
You’ll find that almost every SEO best practice is fueled by content. Meta descriptions, landing page copy, keyword-optimized titles. They all need original content.
The latest advice: If you hire an SEO expert from the 90s or even 2000’s at this point, you’re not going to rank in 2015 search results. Find someone who knows what to do for up-to-date SEO or educate yourself on the latest techniques.
UX: If your site has a terrible user experience, it doesn’t matter how many people you drive to it from paid ads. Make sure it looks modern, is easy to navigate and lets visitors take some kind of action.
This doesn’t mean marketers aren’t thinking about SEO – which is good. If anything, SEO is more important than ever because it’s how everyone looks for products these days.
Call us to take the mystery out SEO
Jon Floyd 314-561-7101 http://leadvalets.com/
https://www.youtube.com/watch?v=BRLLMUE0vn0
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